a KIT-KAT please!!

As you all know a Kit-Kat is a well known chocolate bar, but in Spain (the country where I was born) we    also use it as an idiom. Yes, I know, this sounds weird, when we say in Spanish "wait a Kit-Kat" is like if we were saying "wait a moment". This has a very rational and simple explanation, Spanish people is not that crazy... Back when this brand started to be sponsored in Spain they were advertised like a break snak.  That is why we use it like that. Whatever, this isn't what I really intended to write in this post. I was checking for some inspirational reading for this blog and I found "The Tipping Point" by Malcolm Gladwell in our recommended reading list for this module. To be honest it was the only book that I managed to find as an epub to load into my digital book reader.

The fact is that I find some of this book's theories very interesting, so decided to share it along with all my incoming research.

"The Tipping Point is the biography of an idea, and the idea very simple. It is that the best way to understand de emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of a unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of work of mouth, or any number of the other mysterious changes that mark everyday life is to think of them as epidemics. Ideas and products and the messages and behaviours spread just like viruses do.

The rise of Hush Puppies and the fall of New York's crime rate are text book examples of epidemics in action. Although they may sound as if they don't have very much in commun, there share basic, underlying pattern. First of all, they are clear examples of contagious behaviour. No one took out an advertisement and told people that the traditional Hush Puppies were cool and they should start wearing them. Those kids simply wore the shoes when they went to clubs or cafes or walked the streets of downtown New York, and in so doing exposed other people to their fashion sense. They infected them with the Hush Puppies virus.[...] The second distinguishing characteristic of this two examples is that in most cases little changes had big effect.[...] Finally, both changes happend in a hurry. They didn't built steadily and slowly."